Today, Samsung is premiering the next chapter of its recently announced collaboration with Sony Pictures’ “Spider-Man: Brand New Day.” The film is set to be released exclusively in theaters on July 31.
Directed by Emmy-nominated filmmaker, Marvel alum, and acclaimed production designer Kasra Farahani, the new campaign video showcases Spider-Man as he fights crime and puts his phone through the wear and tear of superhero life. In the spot, the Fabricator creates a number of devices for Spider-Man built to stand up to the pace and unpredictability of life behind the mask. The teaser hints at what's to come from Samsung Galaxy’s next chapter while Ned Leeds uses Spidey Tracker to stay on Spider-Man's trail. Spider-Man fans should also keep an eye out for a range of exciting Easter eggs hidden throughout the teaser.
Samsung’s new cinematic spot for “Spider-Man: Brand New Day” brings Spider-Man, Ned Leeds and Galaxy technology together ahead of Galaxy Unpacked.
The new brand spot, set in Peter Parker’s apartment, tells an original story that blends product innovation with actual clips from “Spider-Man: Brand New Day,” giving fans a peek into the highly anticipated film before its theatrical release on July 31. Today's creative rollout teases a larger story that continues during Samsung Galaxy Unpacked on July 22.
Samsung Galaxy Z Flip features in Samsung’s latest cinematic spot for “Spider-Man: Brand New Day.”
Earlier this summer, Jacob Batalon, as Ned Leeds, helped unveil Spidey Tracker, an interactive fan experience powered by Samsung Galaxy. Now, Batalon is joining #TeamGalaxy as the brand’s newest ambassador.
“The Galaxy Z Fold is a perfect match for Ned and the creation of the Spidey Tracker,” said Jacob Batalon. “Getting to use the Fold7 and Galaxy Watch on set was a cool experience, and I’m excited to officially join Team Galaxy as a natural extension beyond the movie.”
Spider-Man explores the Fabricator’s latest creations, including the Samsung Galaxy Z series.
Keep up with all the latest campaign updates at SpideyTracker.com and on X at @SpideyTracker. Learn more about Team Galaxy and stay tuned for all the news coming out of Samsung Galaxy Unpacked at Samsung.com. The event will be streamed live on Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel beginning at 2 p.m. BST, 9 a.m. EDT, and 3 p.m. CEST.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
About Sony Pictures' Spider-Man: Brand New Day
It's a BRAND NEW DAY for Peter Parker. Fighting crime full-time as Spider-Man in a world that doesn’t remember him—and the pressure of seeing his old friends move on without him—sparks a change in Peter he may not have the power to control. But that transformation might also be the only thing that can stop a shocking new threat to the city and those he loves - a powerful villain no one can even see.
The world may have forgotten Peter Parker, but he hasn’t forgotten them.
Directed by Destin Daniel Cretton, the film is written by Chris McKenna & Erik Sommers. Based on the MARVEL Comic Book by Stan Lee and Steve Ditko, serving as producers are Kevin Feige, p.g.a., Amy Pascal, p.g.a., Avi Arad, and Rachel O'Connor, p.g.a. Executive producers are Louis D'Esposito and David Cain. The film stars Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando and Mark Ruffalo. Credits not final.
