SEOUL, Korea – June 5, 2026 – Samsung Electronics Co., Ltd. today announced a new concert experience designed to help global audiences immerse themselves more deeply in ‘BTS WORLD TOUR ‘ARIRANG’’ as part of its global partnership with HYBE.
The collaboration reflects a shared belief in the power of concerts to bring artists and audiences together through emotions and unforgettable moments. Building on this shared vision, Samsung aims to help audiences experience the energy and emotion of live performances more vividly through Galaxy while preserving meaningful memories long after the show ends.
As mobile devices become a natural part of concert culture, audiences increasingly experience performances through their screens while capturing and sharing memorable moments. Samsung recognizes that audiences want to stay fully immersed in the show while also preserving the memories that matter most.
The ‘Immersive Concert Culture Movement’ – debuted at ‘BTS WORLD TOUR ‘ARIRANG’’ IN STANFORD on May 16 and continued in the Las Vegas concerts later in the month – will also be introduced during the Busan concerts. During BTS’ performance of “Body to Body,” the initiative encourages audiences to immerse themselves fully in the performance rather than filming it. This allows artists and fans to share the same energy and moments together, creating a more connected concert experience.
At the same time, Samsung will share memorable concert content captured with Galaxy S26 Ultra through the Samsung #withGalaxy Instagram channel (@samsungwithgalaxy), delivering the excitement and emotion of the performances more vividly to audiences around the world. Samsung will also continue releasing concert content so the global audiences unable to attend in person can still experience the energy and atmosphere of the performances, wherever they are.
Interactive audience experience booths will also operate at the concert venue on show days. Visitors from around the world can write messages to BTS in their own languages through Galaxy devices, which will then be translated into Korean using Galaxy AI and displayed on large LED screens alongside the original text. The messages will also be instantly developed into personalized photo cards, while collected fan messages will be delivered to BTS members after the show.
In addition, they can take photos using Galaxy S26 Ultra at dedicated ‘BTS WORLD TOUR ‘ARIRANG’’ photo walls and instantly receive printed photos featuring the official tour logo design and concert city branding. The experience booths will operate until 6 p.m. on concert days.
Following ‘BTS THE CITY ARIRANG SEOUL’ in April, ‘BTS THE CITY ARIRANG BUSAN’ will continue the experience in Busan, South Korea. Samsung will participate in ARMY ‘MADANG,’ running at The Bay 101 in Busan from June 10 to 14, where visitors can explore a variety of Galaxy-powered audience experiences.
At the venue, visitors can express themselves in new ways by using the Creative Studio feature first introduced on the Galaxy S26 series to create personalized sticker sets from selfies and instantly print physical stickers featuring the official ‘BTS WORLD TOUR ‘ARIRANG’’ logo design.
The venue will also serve as one of the locations for the ‘Stamp Rally’ event, where visitors who collect certification stamps from major locations across Busan will receive special gifts.
NFC keyrings that enable BTS Galaxy Theme downloads will also be available onsite while supplies last.
Designated Samsung stores in Busan will also offer Galaxy experience programs connected to ‘BTS WORLD TOUR ‘ARIRANG.’’ Visitors can use photos captured on the Galaxy S26 series devices along with personalized fan messages to create custom frame content inspired by the official tour logo design and share them through Quick Share beginning June 5.
Starting with the Busan concerts, Samsung will introduce limited-edition city-exclusive pins inspired by the characteristics of each concert city. The pins will be available through concert venue experience booths and designated Samsung Experience Stores. In cities where ‘BTS THE CITY’ is held, additional ARMY ‘MADANG’ exclusive pins will also be available while supplies last.
“Live performances become even more meaningful when the experience extends beyond the moment itself—when audiences can participate in their own way and carry those memories with them long after the event,” said Stephanie Choi, EVP and Head of Marketing, Mobile eXperience Business at Samsung Electronics. “Through Galaxy’s powerful camera, AI and connected experiences, we are continuing to expand new world tour experiences that help audiences immerse themselves more deeply in the performance and preserve their special moments with artists in more meaningful and lasting ways.”
‘BTS WORLD TOUR ‘ARIRANG’’ launched earlier this year in Goyang, South Korea, and continues across major cities around the world.
About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.
About BTS
BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” are a GRAMMY-nominated South Korean band that has been capturing the hearts of millions of fans globally since their debut in June 2013. The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and their deep connection with fans, the band has established a legacy as 21st century pop icons breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), earned six No.1 Billboard Hot 100 singles since 2020, and performed multiple sold-out stadium shows across the world. They were also named TIME’s Entertainer of the Year 2020. BTS are 5-time GRAMMY nominees (63rd to 65th GRAMMY Awards) and have been recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards (Artist of the Year 2021 and 2026). Released in March, 2026, BTS’ massively successful fifth studio album ARIRANG debuted at No. 1 on the Billboard 200, with its lead single “SWIM” also debuting at No. 1. The group has since launched their ‘BTS WORLD TOUR ‘ARIRANG,’’ marking a powerful new chapter that continues to resonate with audiences worldwide, drawing massive crowds across multiple regions and generating widespread attention globally.
