Samsung Heralds a New Era of Photography with the Samsung NX1

The Samsung NX1 is designed for the expert photographers with a stunning image quality and fast AF system

Cologne, Germany – September 15, 2014 – Samsung Electronics Co., Ltd, announced today the launch of the NX1, the remarkably fast and accurate interchangeable lens camera. Samsung has created a camera designed to be the go-to choice for expert photographers, investing in best-in-class technology to deliver the premium levels of performance that advanced photographers have long been waiting for. This premium model invites serious photographers to challenge their pre-conceptions and create images which captivate and inspire.

"The NX1 represents the pinnacle of Samsung’s advanced photographic expertise and heralds a new era of intuitive, premium quality photography for all photographers," said Myoung Sup Han, Executive Vice President and Head of Imaging Business Team, IT & Mobile Communications business at Samsung Electronics. "With the launch of the NX1, Samsung is re-defining what is possible with a compact system camera, allowing photographers everywhere to achieve previously unimaginable levels of quality in each and every image they capture."

The next generation of photography
When Samsung set out to create the NX1, its goal was not to simply improve existing cameras with more advanced features, but to create a completely new type of elite CSC. Unlike any other CSC presently on the market, the NX1 challenges the notion that DSLRs are the only option for those who value the very best imaging. Designed completely from scratch, from the imaging engine to the sensor to the auto focus system, the NX1 is packed with state-of-the-art technology, to create an industry leading product.

Advanced photographers are increasingly moving towards more lightweight and portable CSC models, a trend which has led Samsung to make the strategic decision to exclusively focus on the CSC market. Targeting semi-professional and professional photographers, the NX1 is for those already at the top of their game who expect the technology they use to keep up with their high level of expertise. Challenging existing expectations around the technology behind professional imagery, the NX1 marks a turning point in premium photography.

Unparalleled speed and accuracy in all conditions
Powerful and fast, the NX1’s brand new DRIMe V Image Processor guarantees the superior imaging speed and quality that serious photographers need, while its super-fast Auto Focus (AF) System III ensures even fleeting moments are captured in rich detail, without the need to re-compose a shot. Users can simply focus and shoot immediately in complete confidence that they will get the result they desire

The NX1 excels in scenes involving fast moving subjects, making it perfect for sports and wildlife photography. The Wide Phase Detection allows the camera to instinctively track subjects almost anywhere in the frame, regardless of their exact location, while its 1/8000 sec shutter speed and industry leading 15FPS continuous shooting means it can shoot the most action packed scenes in perfect quality.

Further enhancing the NX1’s action credentials is the intelligent new Samsung Auto Shot (SAS) feature. Even with a fast shutter speed and high speed drive, it can still be difficult to capture action (like the moment a baseball player strikes the ball). SAS removes this concern by accurately predicting the right time to capture the shot, resulting in perfect capture in every decisive moment.

The NX1 also includes a newly developed 28MP APS-C Sensor incorporating Back Side Illumination (BSI). This innovative feature exposes the camera’s sensor to more light than conventional camera models for outstanding images in low light settings. With an ability to take shots at a much Higher ISO, the NX1 minimizes noise in dark environments for sharp and natural images.

The ideal choice for those in search of a high calibre video, the NX1 supports both 4K and Ultra HD (UHD) video with HEVC Codec, providing flexibility and choice when it comes to movie capture. UHD is four times higher resolution than Full HD, readily apparent in the smooth and impressive quality of footage shot on the NX1.

Classic design and extreme usability
From conception, to design, to engineering, to build, each step of the NX1's journey has been expertly and carefully crafted with the experienced photographer in mind. The highly durable magnesium alloy body of the NX1 offers the solid and rugged feel that high end photographers are accustomed to. Carefully crafted, the ergonomic design of the NX1 is comfortable to hold, with a specially shaped grip which allows users to maintain a tight hold while shooting.

This sturdy build is strengthened by the NX1’s dust and splash resistance, including rubber seals and seams to protect dials and buttons. These durable features allow NX1 photographers to seize every opportunity to capture awe inspiring scenes, regardless of any outdoor shooting environments.

Introducing a versatile new NX lens
Expanding the NX lens range is the new 50-150mm S ED OIS lens, a high end and professional telephoto lens perfectly matched with the NX1. With its ultra-fast F2.8 maximum aperture and 35mm equivalent 77-231mm focal range, this multipurpose S-series lens is ideally suited to a wide range of scenarios including sport, wildlife and portrait photography. The lens expertly renders details, colors and contrast to deliver high-resolution clarity. Precision engineering, quality control and the latest technological advances coalesce into a series of durable high-performance lenses. Our enduringly valuable lenses allow photographers to bring their visions to life like never before.

Full details and product images are available at www.samsungmobilepress.com
The official product video can be viewed at www.youtube.com/samsungcamera

 ^{*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.,}

^{*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.,}

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.