Samsung and French Visionaries Raymond and Simon Depardon Bring a Fresh Perspective to the Sports of the Olympic and Paralympic Games Paris 2024 With New Art Campaign in the Host City

‘Olympic Games Instants Shared #withGalaxy,’ now on view at iconic locations throughout Paris, features Team Samsung Galaxy and celebrates the beauty of sport and the City of Light’s iconic architecture.

SEOUL, Korea – June 27, 2024 – Samsung Electronics Co., Ltd., a Worldwide Olympic and Paralympic Partner, today unveiled a new art campaign created by legendary French photographer Raymond Depardon and his son, director and photographer Simon Depardon. The campaign, which is called “Olympic Games Instants Shared #withGalaxy,” is now live across the city of Paris and contains captivating imagery that offers a new perspective to the power of sport. It is one of many ways Samsung is helping to bring the spirit of the Olympic and Paralympic Games to life in the host city as the countdown to Paris 2024 continues.

As a photographer and filmmaker, Raymond Depardon has captured some of the most iconic images of the century, including portraits of the athletes in Olympic competition between 1964 and 1980. The new campaign, which was developed in collaboration between Samsung and the City of Paris, pays homage to Raymond’s renowned work and represents a passing of the torch — as Raymond’s iconic black-and-white, archival imagery is exhibited alongside new imagery from his son Simon, who focused his lens on some of the newest Olympic Games and Paralympic Games disciplines.

The series of images features Team Samsung Galaxy athletes; Sarah Bee (Breaking), Aurelien Giraud (Skateboarding), Mejdi Schalck (Sport Climbing) and Yvan Wouandji (Blind Football) and is currently being showcased at nine iconic Parisian landmarks and city sites including Rue du Louvre, Pont de la Concorde and Rue des Pyramides, until early September 2024.

Concorde: 288 Boulevard St-Germain, 75006 Paris

Pyramides: 187 Rue St-Honoré, 75001 Paris. This image is simulated for illustrative purposes.

“I was thrilled to participate in this project because it is the first time ever that my photos are being displayed alongside my father’s,” said Simon Depardon. “The artwork not only features four incredible French athletes playing their sports, but also I wanted to show each athlete’s human character by taking portraits of them at the same time,” Depardon added. “The performance capabilities of the Galaxy S24 are outstanding, and opened up so many opportunities for us to create something that fits in artistically with the city.”

From June 24 through September 8, 2024, fans are invited to participate in the campaign by sharing messages of support for Team Samsung Galaxy via a QR code featured on each image. The messages will be shown at Samsung’s Olympic™ rendezvous @ Samsung | Champs-Elysees 125 and Village Plaza, Samsung’s athlete lounge within the Olympic and Paralympic Village, during the Olympic and Paralympic Games.

“The mission of the Olympic and Paralympic Games is to bring the world together in a spirit of openness,” said Stephanie Choi, EVP & Head of Marketing of Mobile eXperience Business at Samsung Electronics. “Through our collaborative campaign with Raymond and Simon Depardon, Samsung is utilizing innovative Galaxy technology to write another chapter in the near 40-year story of supporting the best ideals that the Olympic and Paralympic Games have to offer.”

Additional locations for the campaign’s 10 images – comprising two of Raymond Depardon’s legendary photos and eight new images from Simon Depardon – are located at Gare de L’Est, Quartier Saint-Germain, Porte d’Orléans, Stade de France, Rue Vieille du Temple, and Opéra. For more information, visit https://withgalaxy.galaxyexperienceparis.com/en.

Saint-Germain: 51 Rue Bonaparte, 76006 Paris

Orleans: 29 Boulevard Romain Rolland, 92120 Montrouge

[Locations for ‘Olympic Games Instants Shared #withGalaxy’]

• 187 Rue St-Honoré, 75001 Paris

• 288 Boulevard St-Germain, 75006 Paris

• 13 Rue du Louvre, 75001 Paris

• 33 Avenue Jules Rimet, 93200 Saint-Denis

• 36 Avenue de l’Opéra, 75004 Paris

• 29 Boulevard Romain Rolland, 92120 Montrouge

• 95 Rue Vieille du Temple, 75004 Paris

• 51 Rue Bonaparte, 76006 Paris

• 117 Rue du Faubourg Saint-Martin, 75010 Paris

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, home appliances, network systems, and memory, system LSI, foundry and LED solutions, and delivering seamless connected experience through its SmartThings ecosystem and open collaboration with partners. For the latest news, please visit the Samsung newsroom at news.samsung.com.

About Samsung’s Involvement in the Olympic Games
Samsung has been a Worldwide Olympic Partner since the Olympic Winter Games Nagano 1998. For over 25 years, athletes and fans have trusted Samsung’s transformative mobile technology to share the Olympic spirit globally and continue to shape the digital future of the Olympic Games for Paris 2024 and beyond. The company’s commitment to the Olympic Movement soon faces its fourth decade of partnership and extends through Los Angeles 2028. Samsung’s purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G will change the way the world experiences the Olympic Games.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the wireless communications and computing equipment category. Starting from Paralympic Winter Games Torino 2006, the company has proudly supported the Paralympic Movement and enabled athletes and fans around the world to share the excitement and inspiration of the Games through Samsung’s transformative mobile technology. Samsung’s commitment to the Paralympic Games will extend through to Los Angeles 2028 and be celebrated through innovative mobile and computing experiences powered by purposeful innovations in the wireless communications and computing equipment category, including equipment that features artificial intelligence, virtual reality, augmented reality and 5G.