Samsung Mobile Press

The Gen Z Journey: How AI is Helping Young Entrepreneurs Move From Side Hustle Dreaming to Side Hustle Success

November 20, 2024

Gen Z is redefining workplace convention – with phones and PCs at the helm of the AI-powered shift

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According to Samsung’s 2024 AI-Preneur Effect report, 73% of Gen Zers dream of starting a side hustle, and of those, the same percentage are using AI to enhance their pursuits.
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But where does this appetite for side hustles come from? The majority 87% of Gen Z globally have specific challenges with full-time work, citing inflexibility (60%), job security (58%), and creativity (55%) as their top challenges.
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While nearly 7 in 10 Gen Z feel that they are not equipped with the skills to start a side hustle, another 60% don’t feel they have the time.
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More than half (51%) feel they don’t have the devices they need for side hustle success, with 65% of the cohort preferring to use AI tools that are integrated into devices they already use. This is where Galaxy AI’s expansive ecosystem comes in – including the Galaxy Book5 Pro 360, which supports a powerful phone-PC connection set to change the side hustle game.

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About 40% of Gen Z side hustlers find it difficult to keep up with repetitive tasks, pointing to why nearly all side hustlers (96%) expressed interest in using new AI tools to help with specific tasks like summarizing documents, conducting research, and developing content.
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Gen Z also cites challenges with finding inspiration on the job – perhaps why 69% of Gen Z side hustlers consider AI the first go-to resource that comes to mind when they need help at work.
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The results are in: Gen Z side hustlers are looking for help to make their dreams a reality. The Galaxy Book5 Pro 360 brings Galaxy AI capabilities right to a larger, immersive PC screen for a seamless, intuitive and more productive experience.

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