Samsung Gear S2 Greets the New Year with Bright New Collection

Samsung elevates the Gear S2 classic design with new materials

LAS VEGAS – January 5, 2016 – Continuing its leadership in the wearables category, Samsung Electronics Co., Ltd., today announced two new elegant editions of the Gear S2 classic, one encased in 18K Rose Gold and another in Platinum, offering users diverse options to express and match their style while highlighting its circular design and advanced functionality.

In 2015, we set a new standard with the Gear S2 in smart wearable category. We broke barriers to introduce one of Samsung’s most progressive wearable devices to date,” said Younghee Lee, Executive Vice President of Global Marketing, Mobile Communications Business at Samsung Electronics. “In 2016, we will continue to raise the bar, so that we can deliver products that our customers want most.

With the successful launch of the Gear S2, Samsung is openly working with partners to provide more convenience and expanded user capabilities. CNN and Bloomberg Gear S2 apps, together with its watch face feature, have been a few of the more popular apps followed by a variety of watch faces and convenient apps like eBay, ESPN, Uber and Voxer.

The new Gear S2 classic will include NFC technology to offer Samsung Pay, which will be available to Gear S2 users early this year starting in the U.S.

For a more personal and customizable experience, Samsung is expanding its line of watch straps and watch face options. Samsung has partnered with exclusive designers, such as Colombo, on premium watch straps for the Gear S2, and has introduced fun and creative watch faces including Peanuts characters and artworks from Keith Haring, Jean-Michel Basquiat, Jeremyville and Burton Morris.

The new Gear S2 classic will be available in Rose Gold case with an Ivory Genuine Leather Band and in Platinum case with a Black Genuine Leather Band beginning in February.

For more information on this press release including photos, videos, infographics and related Samsung Newsroom articles, please visit news.samsung.com/global/samsung-gear-s2-greets-the-new-year-with-bright-new-collection or www.samsungmobilepress.com

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space with the open platform SmartThings, our broad range of smart devices, and through proactive cross-industry collaboration. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, and for the latest news, feature articles and press material, please visit the Samsung Newsroom at news.samsung.com.