Samsung GALAXY Note and GALAXY S III Feature in the Opening Ceremony at the London 2012 Olympic Games

This year’s spectacular Olympic Opening Ceremony featuring the Samsung GALAXY Note and GALAXY S III

London, UK, July 28th, 2012 - ‘Lights’, ‘Camera’ and ‘Action’ don’t even begin to describe the spectacular show which yesterday unveiled the London 2012 Olympic Games, billed as the UK's biggest-ever live show. As an official worldwide partner of the Olympic Games, Samsung Electronics Co., Ltd is proud to not only be associated with the Games, but also featured in the Opening Ceremony.

Historically regarded as the one of the most spectacular events on earth and seen by more than one billion people across the globe, this year’s extravaganza featured the Samsung GALAXY Note and GALAXY S III as a key part of a dance routine in the show’s celebration.

LOCOG regards both devices from Samsung as brilliant additions to what was a fabulous show “The Samsung GALAXY Note and the GALAXY S III were featured at a very special point in the show. It’s fitting that we’ve been able to use these devices – designed to enhance human communication at an event which connects the whole world”, said Martin Green, Head of Ceremonies.

The devices feature at the end of the first cultural segment that celebrated the invention of the internet and the role it plays in global communications of every kind.

“We are so honored to have been a part of such a special occasion” says Younghee Lee, Senior Vice President and Head of Global marketing at Samsung Mobile. “People from all over the world watched this celebration unfold, whether it be on their TV, PC or smartphone - the smartphone, specifically the GALAXY S III being key as it unlocks a whole new way in which people can watch and participate in the Games”.

The behind the scene interviews of the Opening Ceremony can be viewed at: www.youtube.com/samsungmobile

Note to Editors

Samsung’s ambition is to make London 2012 “Everyone’s Olympic Games” by offering new inspiring opportunities for everyone to experience and take part in the London 2012 Olympic Games. It will be Samsung’s innovative smartphone technologies and campaign initiatives that will make this possible. Samsung will enable more people than ever before to connect with the Games and with one another.

As part of its London 2012 campaign, Samsung has launched a range of marketing initiatives to reach and involve more people than any other Olympic Games occasion. During the Games, the Samsung Global Blogger programme will invite 75 bloggers from 20 countries around the world to extend the conversations and buzz around the Olympic Games, offering a truly global, digital Olympic experience for everyone. As a Presenting Partner of the Olympic Torch Relay, Samsung offered memorable experiences to its inspirational Torchbearers and virtually extended the Torch Relay experience to more people around the world even during the Games Time through the Samsung Hope Relay.

Samsung, the Worldwide Olympic Partner for Wireless Communications Equipment, will also be demonstrating the latest smartphones including the GALAXY Note in the Olympic Village and throughout London for the duration of the London 2012 Olympic and Paralympic Games.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2011 consolidated sales of US$143.1 billion. Employing approximately 206,000 people in 197 offices across 72 countries, the company operates two separate organizations to coordinate its nine independent business units: Digital Media & Communications, comprising Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, and Digital Imaging; and Device Solutions, consisting of Memory, System LSI and LED. Recognized for its industry-leading performance across a range of economic, environmental and social criteria, Samsung Electronics was named the world’s most sustainable technology company in the 2011 Dow Jones Sustainability Index. For more information, please visit www.samsung.com.

About Samsung’s Involvement in the Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications program, called Wireless Olympic Works (WOW), and mobile phones. These innovative mobile phone technologies provide the Olympic Family with real-time information and communications services. Samsung is also a Presenting Partner of the Olympic Torch Relay and hosts various digital marketing campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its smart mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.

About Samsung’s Involvement in the Paralympic Games
Samsung is a Worldwide Partner of the International Paralympic Committee (IPC) in the Wireless Communications Equipment category. Starting from the Torino 2006 Paralympic Winter Games, Samsung has supported the Beijing 2008 Paralympic Games and the Vancouver 2010 Paralympic Winter Games, and is proud to be an official sponsor of the London 2012 Paralympic Games. Samsung aims to make the Paralympic Games an event that reaches a wider audience around the world and to spread the excitement and inspiration of the Games through its wireless communication technologies. Samsung will continue to provide its proprietary wireless communications program to help the Paralympic Family stay connected throughout the Games.