Samsung Electronics Partners with Trek Bicycle
Samsung integrates leading wearable technology and fitness features into Trek Factory Racing Team and bikes, aiming to enrich the cycling experience
LEEDS, UK – July 3, 2014 – Samsung Electronics Co., Ltd. announced a new global partnership with Trek Bicycle, a leading worldwide bicycle manufacturer. Samsung and Trek will join together to provide a better cycling experience for racers and casual cyclists, and support their healthy lifestyles and enjoyment of the sport.
“Fitness and wellness are important parts of people’s lives, and Samsung is continuously focused on integrating meaningful features into our smart mobile devices,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Communications Division at Samsung Electronics. “Through our collaboration with Trek, we will be able to better understand the needs of cyclists to enhance their interaction with mobile devices and enable athletes and fans to stay connected and active in their daily lives.”
As part of the partnership, Samsung will work closely with Trek to identify opportunities and challenges faced by the Trek Factory Racing Team, a top professional cycling team that competes on the UCI World Tour, beginning with Tour de France. The racing team will integrate Samsung mobile devices into the team training to improve efficiency. With the Samsung Gear devices, the team can better monitor their health, racing cadence and speed. Through the Samsung tablets, the team can more effectively strategize, communicate and plan race routes.
The feedback from the cycling team will also be reflected in Samsung’s future product development and enhancements designed for the mobile product experience. Samsung will provide the team, coaches and staff with its mobile devices including the Galaxy S5, Gear portfolio (Gear, Gear 2, Gear Fit) and tablets to advance their training and cycling experiences.
“Trek shares the vision of bringing new technology to sport, and we are excited to join forces with Samsung on this strategic alliance,” said Joe Vadeboncoeur, Vice President of Product Development and Marketing at Trek. “We believe the innovation of Samsung’s mobile technology will transform the riding experience for professional cycling teams and consumers around the world.”
With the Galaxy S5 and Gear devices, Samsung introduced its health-related solutions and technologies, including S Health 3.0, HRM capabilities and fitness features. Samsung is committed to continuing its effort to help people stay fit and active, while constantly exploring various opportunities to bring its new product technologies and retail operations to consumers who enjoy sports in their daily lives.
For more information, please visit www.samsungmobilepress.com
Samsung announced a global partnership with Trek Bicycle on July 3rd. Trek Factory Racing Team are posing at the partnership annoucement press conference in Leeds, UK.
Samsung announced a global partnership with Trek Bicycle on July 3rd. Jens Voigt of Trek Factory Racing Team is experiencing S Health 3.0 with Samsung Galaxy S5 and Gear Fit.
Samsung announced a global partnership with Trek Bicycle on July 3rd. Fabian Cancellara of Trek Factory Racing Team is taking photographs with Samsung Galaxy S5 at the partnership annoucement press conference.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com
About Trek Bicycle
Trek Bicycle is a global leader in the design and manufacture of bicycles and related products. Trek believes the bicycle can be a simple solution to many of the world’s most complex problems, and is committed to breaking down the barriers that prevent people from using bicycles more often for transportation, recreation, and inspiration.
