Samsung Celebrates 300 Million Global Handset Sales in 2011

Samsung Seeking Mobile Leadership Through Innovative and Diverse Lineup

SEOUL, Korea – December 11, 2011 – Samsung Electronics Co., Ltd, a leading mobile handset provider, today announced that it has this year achieved annual mobile handset sales of 300 million units for the first time in Samsung’s history.

“We are incredibly proud of this record-breaking sales milestone and have exceeded the annual target announced early this year, which is testament to the enduring appeal of Samsung phones with consumers around the world,” said JK Shin, President and Head of Samsung's Mobile Communications Business. “Our performance in the mobile industry remains unrivalled. Samsung is the only manufacturer bringing such an exceptional choice of handsets to customers across a broad range of platforms including Android, Windows Phone and Samsung’s own bada platform — and on a truly global scale. We look forward to extending this success going into 2012.”

Samsung’s 2011 sales results cap a hugely successful year for Samsung across its entire handset portfolio. The company’s flagship GALAXY S range of products – GALAXY S and GALAXY S II – contributed significantly to the success, as the products have continued to gain popularity among consumers and propelled the GALAXY brand to one of the most recognized mobile brands in the world. The GALAXY S II, launched in 2011, set a new sales record for Samsung, generating 10 million sales quicker than any mobile device in the company’s history.

Meanwhile, Samsung’s portfolio of bada smartphones continues to gain sales momentum around the world, further boosted in 2011 with the launch of the newly upgraded bada 2.0. This year Samsung announced exciting new additions to the bada-powered Wave smartphone portfolio, including the flagship Wave 3 which is now available in Europe and continues to gain sales traction in all its launch markets.

In 2011, Samsung also pushed the boundaries of the mobile device category with product innovations such as GALAXY Note, a smart mobile device featuring the world’s first 5.3’’ HD Super AMOLED display that retains all the portability of a smartphone while introducing a unique user-interface that combines touch-screen and pen-input technologies. GALAXY Note continues to excite consumers around the world since its introduction in Europe in October.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.