Samsung Mobile Press

Samsung and Maison Kitsuné Unveil Special Edition Galaxy Watch4 and Buds2

October 20, 2021

Independent fashion house Maison Kitsuné’s signature Fox logo and playful style come to life on a custom line of Samsung’s newest Galaxy wearables

SEOUL, Korea – October 20, 2021 – Samsung Electronics Co., Ltd. today announced its collaboration with multifaceted Paris-meets-Tokyo lifestyle brand Kitsuné on two new special-edition wearables — the Galaxy Watch4 Maison Kitsuné Edition and the Galaxy Buds2 Maison Kitsuné Edition.

The partnership brings Maison Kitsuné’s playfulness into the Samsung Galaxy, with the iconic Maison Kitsuné Fox logo coming to life in playful and creative ways on the Galaxy Watch4 and Galaxy Buds2. Maison Kitsuné’s signature aesthetic is infused into every aspect of the Galaxy special edition wearables, from the watch straps and watch faces to the ear buds and their case. A refined new hue, Moonrock Beige, was also created specifically for the collaboration. It channels the overarching Galaxy theme while striking the perfect balance between trendy and chic.

We are ecstatic to be bringing our distinct style and iconic Fox logo to Samsung Galaxy wearable designs,” said Maison Kitsuné co-founder Gildas Loaëc. “We loved the idea of the Maison Kitsuné Fox traversing the galaxy and we had a lot of fun coming up with the new Moonrock Beige color and other subtle motifs and design elements that illustrate the Fox’s journey through time and space.

Timely Fashion and Smart: Galaxy Watch4 Maison Kitsuné Edition
The Galaxy Watch4 Maison Kitsuné Edition has Moonrock Beige straps punctuated with a charming Fox-shaped hole and delicate engravings for an eye-catching look. It also includes an additional custom Stardust Gray strap featuring the Maison Kitsuné lettering, so users can alternate looks and switch up their style. The Galaxy Watch4 Maison Kitsuné Edition also comes with Galaxy Watch4’s holistic suite of robust wellness features and One UI Watch, Samsung’s most intuitive user interface yet.

When Style and Sound Collide: Galaxy Buds2 Maison Kitsuné Edition
The Galaxy Buds2 Maison Kitsuné Edition also comes in Moonrock Beige and are housed in a sleek Stardust Gray leather case emblazoned with a reimagined Maison Kitsuné Fox Head logo. The right ear bud features the Fox’s head, while the left ear bud showcases its tail, meant to represent an uninterrupted journey through the Samsung Galaxy. Users can revel in rich, premium sound quality and fully immerse themselves in crisp and clear audio experiences, thanks to dynamic two-way speakers, enhanced Active Noise Cancellation and the comfortable fit of the Samsung Galaxy Buds2.

To take the design collaboration beyond products and craft a broader and richer overall experience, a playlist curated by the brand’s music label Kitsuné Musique was also created especially for the partnership. On top of that, users can also install an exclusive Maison Kitsuné phone theme by tagging an NFC card that comes in the box of the Galaxy Watch4 Maison Kitsuné Edition or Galaxy Buds2 Maison Kitsuné Edition case.

The Galaxy Watch4 and Galaxy Buds2 Maison Kitsuné Edition are an exciting fusion of Samsung Galaxy’s latest wearable technology and Maison Kitsuné’s multi-faceted Art de Vivre.” said Stephanie Choi, senior vice president and head of global marketing for Samsung Mobile. “We’re melding tech with fashion and music to let consumers enjoy better living and wellness in a playful way.

The Galaxy Watch4 Maison Kitsuné Edition and Galaxy Buds2 Maison Kitsuné Edition can be ordered starting Oct. 20, with a limited number of products available in select markets. For more information, visit, or

About Samsung Electronics Co., Ltd.
Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, smartphones, wearable devices, tablets, digital appliances, network systems, and memory, system LSI, foundry and LED solutions. For the latest news, please visit the Samsung Newsroom at

About Maison Kitsuné
Created in 2002 by Gildas Loaëc and Masaya Kuroki, Kitsuné offers a unique, inspirational Art de Vivre blending a fashion brand (Maison Kitsuné), music label (Kitsuné Musique) and cafés, roasteries, bars and restaurants (Café Kitsuné). Over the last nineteen years, the multi-faceted Paris-meets-Tokyo brand has consistently grown and increased its international influence organically, building a loyal fan base all over the world.

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