Under Paris’s autumn skies, the French capital came alive during the Vredestein 20 km de Paris from Oct. 10-12. Samsung hosted multiple pop-up experiences like a Street League Skateboarding (SLS) competition and a Health Immersion Session, showcasing how wearables are evolving into essential tools for performance, recovery, and connection.
Samsung’s Health Immersion Session put health and wellness in the spotlight during the marathon weekend. Led by global health experts, the program offered a closer look at how Galaxy Watch8 supports everyday health:
At the Vredestein 20 km de Paris Expo, Galaxy Watch8 and Samsung Health took center stage as visitors engaged in interactive activities that showcased how wearable technology enhances running performance and recovery:
Samsung's RunnerzZz Program united a global community of passionate runners from seven countries, spreading the spirit of “Sleep Better, Run Better”. Participants experienced Galaxy Watch8 firsthand during pre-race jogs and the 20km race. By sharing their experiences on social media, these runners inspired others to adopt healthier lifestyles supported by wearable technology.
The weekend wrapped with the 20km race, where thousands of runners filled the city’s streets. After crossing the finish line, participants were invited to celebrate and recover in the Samsung Health Victory Selfie Zone.
At the Samsung Booth during the Street League Skateboarding (SLS) competition, fans were exposed to immersive audio and visual elements that highlighted ways technology intersects with youth culture. They captured selfies using Galaxy Z Flip7’s unique FlexCam, embodying the dynamic spirit of skateboarding culture.
During the games, the athletes performed advanced tricks while using Galaxy Buds3 Pro, blending motion and sound in an exciting demonstration. After the game, they took a victory selfie with FlexCam to celebrate the win.
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