Samsung Mobile Press

Samsung Lights Up the Dark in Cities Around the World in the Lead Up to 2022 Unpacked

February 4, 2022

With Galaxy Unpacked 2022 just days away, Samsung Electronics is teasing the power of its advanced low-light smartphone photography capabilities with an eye-popping 3D billboard campaign. The star of the campaign is an animal known for its powerful night vision and vivid coloring: the tiger.

Starting on February 4, Samsung’s “Tiger in the City” campaign will bring a giant 3D tiger roaring to life on digital 3D displays in five of the world’s most vibrant cities – New York, London, Dubai, Kuala Lumpur and Seoul. The disruptive 3D tiger will burst through digital barriers to showcase how Samsung's next smartphone lineup is set to help users own the night with new advancements to its low-light smartphone photography technology.

By channeling the image of the tiger, Samsung is also embracing its own innovative past following over a decade of refusing to play it safe and driving the mobile innovations that shape our world. With its new larger-than-life campaign, Samsung is inviting you to see and feel this vision up close at street level ahead of the Galaxy Unpacked 2022 event on February 9.

Take a look at the video below for a glimpse of what’s to come – and get ready to break the rules again this February.

The “Tiger in the City” 3D billboard campaign in New York’s Times Square highlights Samsung Galaxy’s night photography prowess.

Samsung Galaxy’s 3D tiger leaps right out of the COEX billboard in Seoul.

Samsung Galaxy’s “Tiger in the City” billboard makes a breakthrough debut in Dubai.

Samsung Galaxy’s latest billboard campaign lights up London’s Piccadilly Circus late into the night.

Kuala Lumpur’s Pavilion Elite hosts Samsung Galaxy’s vibrant 3D billboard campaign, “Tiger in the City.


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