Samsung Electronics Launches the NX1 Campaign Partnering with Joseph Gordon-Levitt and hitRECord

As a renowned actor and filmmaker, Joseph Gordon-Levitt will produce a short film using Samsung NX1, a new premium camera

Ridgefield Park, N.J. – October 24, 2014 – Samsung Electronics Co., Ltd. today announced the launch of a new campaign for the Samsung NX1, the new premium compact system camera. The campaign is the result of a new partnership with Joseph Gordon-Levitt and his open collaborative production company, hitRECord. Titled, “In a City”, the campaign will see the actor and filmmaker direct a short film inspired by cities across the globe shot entirely on the NX1 for 4K UHD viewing.

“We’re thrilled to partner with Joseph on this project and are confident that his creative talent, combined with the capabilities of the NX1, will create a memorable short film that captures the lives of consumers in cities across the globe,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Division at Samsung Electronics. “The NX1 offers ultimate filming experience with its sophisticated features, so filmmakers like Joseph can focus on telling their story without worrying about the technical performance of their equipment.”

“Cinematography is one of the most powerful aspects of filmmaking. To visually express the mood of a scene or moment is as essential to storytelling as a script, a score, or an actor’s performance. When you’re creating art, it’s important to know that your tools will match your ambition, and that you can rely on the technology to enable, not limit your artistic vision,” said Joseph Gordon-Levitt. “I’m looking forward to filming with Samsung NX1 and eager to work with the hitRECord community to create something truly special”

The ‘In a City’ campaign will see Joseph Gordon-Levitt take to the streets of cities across the world to explore the rhythm of daily life for the people who live there, capturing the experiences and interactions that give each city its unique character.

In addition, the campaign will feature crowd sourced content from hitRECord’s talented community of cinematographers, musicians and lyricists. Joseph today released a video message encouraging hitRECord members to submit lyrics and audio content to help build the film, which you can view here www.hitrecord.org/InACity_Annoucement
The Samsung NX1 has advanced features that make filmmaking easier and more enjoyable, supporting both Cinema 4K and Ultra HD (UHD) video recording. Its built-in HEVC Codec (H.265) allows users to compress and store video clips without compromising quality, and its advanced Auto Focus System III with 205 Phase Detection AF points covers nearly the entire imaging area.

Additional benefits to filmmakers include manual exposure control, focus peaking and zebra pattern, as well as microphone and headphone ports. The NX1 is also equipped with Bluetooth and Wi-Fi and offers the most advanced connectivity available, even allowing users to watch UHD movies on a UHD TV wirelessly.

‘In a City’ video will be released on December 11th on:
Samsung camera Facebook page (www.facebook.com/samsungcamera)
Samsung camera YouTube channel (www.youtube.com/samsungcamera)

For more information on the NX1, visit www.samsungmobilepress.com
For more information on the hitRECord, visit www.hitrecord.org/

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.

About Joseph Gordon-Levitt and hitRECord
Joseph Gordon-Levitt recently wrapped production on the UNTITLED CHRISTMAS EVE PROJECT, with Seth Rogen and Anthony Mackie. He has also just completed work on Robert Zemeckis’s, THE WALK, portraying Phillipe Pettit through his historic tightrope walk between the Twin Towers. Last fall, Joseph released his directorial debut, DON JON, which he also wrote and stars in with Scarlett Johansson and Julianne Moore. Additional film credits include LINCOLN, LOOPER, THE DARK KNIGHT RISES, 50/50, INCEPTION and (500) DAYS OF SUMMER among others. Joseph is also the founder and director of hitRECord, an open collaborative production company which has published books, put out records, gone on tour and has screened their work at major festivals including Sundance and TIFF. Their first Emmy-winning television series, HITRECORD ON TV, a re-imagination of the variety show, is set to return for a second season on Participant Media’s new network, pivot, in 2015.