New Samsung Wave Family Smartphones Make Social Networking and Apps Easy

bada-enabled to support cutting–edge applications and services

October 7th, 2010, SEOUL, Korea – Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced the launch of three new smartphones in the Samsung Wave family; the Samsung Wave525 (GT-S5250), Samsung Wave533 (GT-S5330) and Samsung Wave575 (GT-S5750). All are based on bada, Samsung’s own smartphone platform.

These three new products combine advanced functionality and intuitive usability with features giving users a smarter way to stay connected on the go. The Samsung Wave family offers users greater choice as they optimize and customize their personal smartphone experiences. The heart of the Samsung Wave family is easy access to a superior application eco-system and seamless social networking features. The new range marks the next stage in Samsung’s strategy to democratize the smartphone market.

“The Samsung Wave family will give users an optimized smartphone experience that suits their lifestyle. I’m proud of the Samsung Wave family as it continues to deliver rich, connected and innovative smartphone experiences for everyone,” said JK Shin, President and Head of Mobile Communications Business at Samsung Electronics. “These three new devices in the Samsung Wave family represent Samsung’s commitment to delivering choice for smartphone users and ultimately democratizing the smartphone market,” he said.

The Samsung Wave525, Samsung Wave533, Samsung Wave575 all include a 3.2” WQVGA TFT LCD displays and 100MB internal memory with external microSD slot (up to 16GB). The Samsung Wave525 and Samsung Wave575 offer a sleek, compact design and a choice of colours - black, white, pink - perfect for those who appreciate a minimalist aesthetic with a slim 11.9mm body. The Samsung Wave525 operates on EDGE networks while Wave575 supports 3G HSDPA network. Meanwhile, the Samsung Wave533, also available in three-colour options, gives users the easy-to-use of the QWERTY keypad. The Samsung Wave family matches a new generation of capabilities with robust functionality and a design to suit any lifestyle.

All three products also allow users to access apps quickly and easily with just a single touch of the home screen. Samsung Apps, the integrated application store for Samsung Smartphone, gives users compact and easily downloaded apps in 2.5G and 3G network environments. Users can enjoy a multitude of app choices from various categories, including; games, news, social networking, utilities and more, all designed specifically for Samsung smartphones.

The Samsung Wave family has been designed for those who take socializing seriously. That’s why it features an integrated messaging solution – a one–stop hub for all your communications including SMS, Email, SNS, and Instant Messaging. It also features great media solutions to keep you entertained on the go, including diverse applications through Samsung Apps. The Samsung Wave family is the perfect mix of features and fun and a great way to be smarter about how you socialize.

The Samsung Wave525, EDGE version is currently available in Russia while Samsung Wave533 with QWERTY keypad will be launched in Russia starting from late October. These two products will be gradually rolled out to other global markets including CIS, Europe, Latin America, Asia, Middle East and Africa. In mid-November, Samsung Wave575 with support of 3G HSDPA network will come to Sweden and gradually to other markets including Europe, Southeast Asia and China.

Note to Editors:

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.