Samsung Debuts a Trio of New Bada 2.0-Powered Wave Smartphones, In the Lead of Wave 3

New Wave 3, Wave M and Wave Y smartphones combine stylish design with ChatON mobile communication service

Seoul, Korea, August 30, 2011 – Samsung Electronics Co. Ltd., a leading mobile phone provider, today announced the launch of the flagship 4” chic smartphone Wave 3, the social-powerhouse Wave M and the smart-start Wave Y.

All three devices, borne of Samsung’s heritage in innovation, are powered by Samsung’s own new bada 2.0 platform which brings together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, voice recognition and Near Field Communication (optional). It enables smartphone users to experience advanced services such as photo and file sharing without Internet networking, mobile payment and transport pass-card recharge.

ChatON is Samsung’s proprietary mobile communication service that works across all major mobile devices. A global cross-platform communication service links all your friends and contacts instantly. Micro-communities can be set up through group chat, while a web client allows the sharing of content and conversations between mobile and PC.

Samsung Apps, an integrated application store for Samsung smartphones, is also available. With an improved UI and enhanced store features, Samsung Apps offers a wide variety of applications from globally well-known content to locally-customized applications.

“Smartphones are gaining popularity by the day. The new additions to the Wave portfolio are the first to benefit from the power of our bada 2.0 platform; the full extent of our commitment is clear to see in each device. We’ve produced easy-to-use smartphones that will inspire the market,” said JK Shin, President and Head of Samsung’s Mobile Communications business.

Smarts meet style, the Wave 3

The Samsung Wave 3 is a beautiful and chic smartphone that crams a market-leading 4” Super AMOLED display, a 1.4GHz processor and HSPA connectivity into a 9.9mm brushed-metal case. Building on the Wave series’ style heritage in full metal design, the Wave 3 is the perfect device for the style-conscious consumer. Excellently constructed of anodized aluminum, the slim yet solid unibody design supports your active, on-the-move lifestyle.

The Wave 3 includes Samsung’s integrated Social Hub and Music Hub, allowing the purchase and download of tracks and albums over-the-air. With smarter multi-tasking, seamless push notification and Wi-Fi Direct, the Wave 3 has the capabilities to keep you connected and entertained at all times.

The first ChatON equipped smartphone, the Wave M

The Samsung Wave M allows users to keep up-to-date with their hectic social lives with ChatON and Social Hub. With a wide 3.65” HVGA screen made from tempered glass and a metallic body, the Wave M lets users stay socially connected from everywhere. ChatON, streamlined messaging feeds, enhanced on-the-go web browsing and Wi-Fi applications deliver a seamless mobile experience. Wi-Fi Direct and NFC (optional) add further functionality.

A smart-start, the Wave Y

The Samsung Wave Y is the perfect device to introduce new users to the world of smartphone experiences. With a stylish metallic hairline body and large 3.2” HVGA screen, new users can take their first steps to mobile social networking with ChatON and Social Hub. Simple personalisation is enabled via the Live Panel, Lock Screen and Folder management, while Music Hub, a portable music manager, gives users a jukebox in their pocket.

The Wave 3, the Wave M and the Wave Y will all be on display at Samsung’s Stand at IFA 2011 in Berlin.

*All functionality, features
, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation
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About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2010 consolidated sales of US$135.8 billion. Employing approximately 190,500 people in 206 offices across 68 countries, the company consists of nine independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Memory, System LSI and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, semiconductor chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.