Samsung to Spread Joy of Sports and Excitement of Music among Youth through Nanjing Youth Olympic Games Studio
The centerpiece of “Live the Beats, Love the Games” campaign to feature a variety of fun sports games and musical experiences in collaboration with EXO, providing hands-on experience of Samsung’s latest mobile technologies
Nanjing, China – 8 August 2014 – Samsung Electronics Co., Ltd., the Worldwide Olympic Partner in the Wireless Communications Equipment category, today unveiled the Nanjing Youth Olympic Games Studio in downtown Nanjing, the city where the 2nd Summer Youth Olympic Games will begin its festivities on August 16.
Themed with Samsung's “Live the Beats, Love the Games” campaign for Nanjing 2014 Summer Youth Olympic Games, the Studio will serve as a unique interactive space for youth to fully enjoy sports and music, utilizing Samsung's innovative mobile technology and various contents of global artist EXO, the brand ambassador for Samsung’s Nanjing 2014 campaign.
The Nanjing Youth Olympic Games Studio will highlight a variety of sports events of Nanjing 2014, and showcase how youth can better enjoy them through Samsung’s latest mobile technology. The Studio will also offer unique musical experiences based on collaboration with EXO, and present two new mobile games exclusively developed for Nanjing 2014, 'Street Dunk: 3 on 3 Basketball' and 'Urban Skater: Speed Rush'.
To celebrate today’s opening of the Nanjing Youth Olympic Games Studio and share its positive energy around the world, Samsung released a video “Live the Beats, Love the Games”. In the video, EXO encourages youth to find out how music can inspire them to play sports and double the joy of sporting experiences, particularly with Galaxy S5’s innovative features.
About Samsung’s Involvement in the Youth Olympic Games
Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category. Samsung has supported the Youth Olympic Games since the inaugural Singapore 2010 Summer Youth Olympic Games and now extends its commitment to Nanjing 2014 Summer Youth Olympic Games, aiming to inspire youth through its innovative technologies. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016.
About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere through relentless innovation and discovery. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com.
Samsung Electronics today opened the Nanjing Youth Olympic Games Studio in downtown Nanjing, to spread Youth Olympic spirits and convey the main theme of Samsung’s “Live the Beats, Love the Games” campaign for Nanjing 2014.
The Nanjing Youth Olympic Games Studio provides an opportunity to find joy of sports through a variety of sports activities, using the latest features of Galaxy S5. A visitor is enjoying ‘Rowing’ with experiencing IP67 Water and Dust resistance function of Galaxy S5.
The Nanjing Youth Olympic Games Studio provides an opportunity to find joy of sports through a variety of sports activities, using the latest features of Galaxy S5. A visitor is enjoying ‘Mountain Biking’ with experiencing Ultra Power Saving Mode function of Galaxy S5.
The Nanjing Youth Olympic Games Studio provides a variety of giveaways for visitors themed with the campaign ambassador EXO and Galaxy S5, including 12 EXO pins, EXO eco bags, Smartphone rubber bumper cases and paper box speakers.
