Samsung Electronics Invites European Consumers to Take a "10 Minute Break" with Galaxy Accessories

Experiential marketing campaign showcases how Samsung’s accessories enhance and complement the Galaxy mobile experience

SEOUL, Korea – October 28, 2015 – Samsung Electronics Co., Ltd., today announced “10 Minute Break,” a groundbreaking experiential marketing campaign designed to demonstrate how Samsung’s line of accessories for Galaxy devices can offer a unique break from people’s hectic daily lives. The campaign will provide consumers with an immersive product experience aboard double-decker buses outfitted with Samsung’s flagship accessories in Europe.

“We are thrilled to provide consumers across Europe with a unique mobile experience in an immersive and entertaining setting,” said Younghee Lee, Executive Vice President of Global Marketing, IT & Mobile Communications Business at Samsung Electronics. “Through our ‘10 Minute Break’ campaign, consumers will be able to unlock fun and engaging moments with Samsung’s newest mobile accessories.”

The bus routes include stops at landmarks and city centers across Germany, Poland and the United Kingdom. The campaign begins on October 27 and lasts through December 6.

The double-decker bus has been designed to create a relaxing environment to allow consumers to fully enjoy a break from their busy lives. When consumers arrive at the bus, they can take a “lifestyle quiz” on the Samsung Galaxy Tab S2 to determine their own curated product experience among three lifestyle designations that include “Entrepreneur,” “Style Icon,” and “Pioneer.” Once consumers receive their bus ticket, they will be guided through a hands-on experience at the product showcase area based on their chosen lifestyle. The showcase features the Samsung Fast Charge Wireless Chargers and Battery Packs, LEVEL Audio products, Brand collaboration cases and the Gear S2.

Consumers will also be treated to wireless charging at the Power Bar, and be able to enjoy a refreshing juice. A unique audio and visual experience in the LEVEL Theatre will also allow consumers to further enjoy the high quality sound music using LEVEL headphones.

Consumers can follow the campaign through its duration with the #10minBreak hashtag on Twitter.

About Samsung Electronics Co., Ltd
Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems and semiconductors and LED solutions. We are also leading in the Internet of Things space through, among others, Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US $196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.

Note to Editor :
Destinations include as below.

"10 Minute Break" bus at Munich Airport Center Square

Taking a look at some of the Samsung Galaxy accessories by the "10 Minute Break" bus

Customers received their “10 Minute Break” bus ticket and fun Galaxy gifts for hash-tagging #10minBreak

Experiencing UHQ Audio Sound with LEVEL on Wireless Pro in the LEVEL Theatre on the "10 Minute Break" bus