Put your Social Life in your purse, with the Samsung GALAXY 550

Teens, students, and young professionals can stay effortlessly connected on-the-go with the sleek new GALAXY 550 Smartphone

Singapore– June 15 th , 2010 – Samsung Electronics Co., Ltd., a leading mobile phone provider, today launched the GALAXY 550 (Model: I5500), the only way to stay cool and connected with your social world, wherever and whenever you want.

Powered by the Android™ platform, the GALAXY 550 gives you Samsung’s Social Hub – a single contacts list on your phone that brings together all of your social networks, friends’ contact details and email services. Whether you’re a social butterfly or young professional, you can quickly and easily share updates, check statuses of choose the best way to contact friends, all from a single screen!

“The GALAXY 550 is designed to cater to the needs of the millennial generation and offers instant access to social networks coupled with a bold, intuitive design,” said JK Shin, President and head of the Mobile Communications Business at Samsung Electronics. “The product will deliver dynamic, social experiences to consumers and always-on connectivity. The constant access to your social world means that the GALAXY 550 will keep up with your busy lifestyle and never slow you down.”

Your seamless social life
Alongside Social Hub, the GALAXY 550 features a range of personalized features that make it easy to manage your life. Download entertaining and useful applications from Android Market™, plan an event on Facebook, update your location on Foursquare or share photos from last night’s party on Flickr.

Made for your active lifestyle
The GALAXY S has been built to keep pace with your busy life. Samsung’s customized TouchWiz 3.0 user interface (UI) delivers a swift, intuitive experience. The GALAXY 550 features Swype, the ultra-fast text-input service: simply draw your finger in a continuous motion over the letters on the screen to quickly form a word, Swype then intelligently predicts the word that you’re spelling, providing a fast and easy way to write messages.

For added speed and flexibility, the GALAXY 550 allows you to first write the text before deciding the best way to share it – you will have the freedom to transform the text into a Facebook status update, life stream on Twitter, or a personalized note to a friend via text or e-mail.

Stand out from the crowd
Samsung’s GALAXY 550 is perfect for those who need their mobile device to match their own chic, sophisticated or individual style. The phone exhibits a bold yet fun, design that will look good anywhere. The mobile’s sleek contours and asymmetric casing will look great in your new handbag or your pocket. The GALAXY 550’s simple, rounded edges and ergonomic, comfortable grip make it tactile and a joy to hold.

A GALAXY of entertainment
Featuring a host of entertainment options, the GALAXY 550 will keep you busy and engaged all the time. You’ll love using the 2 megapixel camera to photograph you friends on a night out, while the lightning-fast browser will allow you to instantly browse the web. A single tap on the address bar enables seamless web navigation and you can easily revisit favorite sites, thanks to webpage thumbnails – which provide visual feedback in addition to the URL. Since the GALAXY is armed with HTML5 and HSDPA 7.2, you will be able to view all types of content more quickly, and download files faster than ever.

If you’re craving a new type of experience, you can use the Layar Reality Browser to overlay contextual information about points of interest and explore new locations from the comfort of your screen. You can access rich, accurate augmented reality content by holding up your GALAXY 550 to a point of interest, such as a landmark. Then you can easily pull up a menu or reviews for a restaurant or bar for a night on the town. Also, you won’t have to worry about getting lost thanks to great navigational support. Google MapsO will help you navigate any new area and find your chosen destination.

On the off chance that you grow weary of the content on your device, the GALAXY 550 is equipped with excellent connectivity features so that you can easily access content from anywhere. Wi-Fi offers fast internet browsing on-the-go. Bluetooth 2.1 provides wireless convenience when connecting to PCs and other devices, and USB facilitates easy file transfers of your important documents, photos, and music. Additionally, Samsung AllShare™ allows you to control, search, swap and play videos, photos, and music across a full range of DLNA (Digital Living Network Alliance) certified Samsung devices, including notebooks and TVs. The technology makes it easy for you to seamlessly share videos, without the hassle of connecting cables. You can even use the GALAXY 550 as a remote control for your Samsung TV or play video games through a laptop.

The Samsung GALAXY 550 will be available from July in the European and Asian countries.

Product Specifications
Samsung GALAXY 550 (I5500)

*All functionality, features, specifications and other product information provided in this document including, but not limited to, the benefits, design, pricing, components, performance, availability, and capabilities of the product are subject to change without notice or obligation.*Android, Android Market and Google Maps are trademarks of Google, Inc.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2009 consolidated sales of US$116.8 billion. Employing approximately 188,000 people in 185 offices across 65 countries, the company consists of eight independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Digital Imaging, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com .