In Celebration of International Youth Day Samsung Takes Underprivileged Children from Rio De Janeiro to the Olympic Games

On Friday, August 12th, to celebrate the International Youth Day, Samsung, a global leader in technology and Worldwide Olympic Partner in Wireless Communication Equipment category, invited 30 children who live in different favelas in Rio - in partnership with CUFA (Central Única de Favelas) - to have a unique experience at the world’s biggest sports event, the Rio 2016 Olympic Games.

On Friday, August 12th, to celebrate the International Youth Day, Samsung, a global leader in technology and Worldwide Olympic Partner in Wireless Communication Equipment category, invited 30 children who live in different favelas in Rio - in partnership with CUFA (Central Única de Favelas) - to have a unique experience at the world’s biggest sports event, the Rio 2016 Olympic Games. The kids were also hosted and invited to have fun with all the technology of the Samsung Galaxy Studio, located in the Olympic Park.

The children started the day watching the women’s handball match between Brazil and Angola, and enjoyed the excitement of watching a match up-close with all the thrill of being at the Arena of the Future, in Barra da Tijuca. After the match the kids enjoyed a special tour where they experienced the evolution of Samsung's products technology and saw the history of Samsung technology provided the Olympic Games as the Worldwide Olympic Partner for wireless communication equipment. Also, they interacted with the latest technologies offered by Samsung at the Samsung Galaxy Studio.

Based in Rio de Janeiro with national presence, CUFA is a solid organization focused on supporting, entertain, educate and empower children and young people from the Brazilian favelas and is internationally recognized for its mission in the political, social, sporting and cultural.

Local kids from Central Única de Favelas (CUFA) attend a handball match at the Rio 2016 Olympic Games. For International Youth Day, Samsung brought the kids to the sporting event and gave a tour of the Samsung Galaxy Studio in Olympic Park in Rio de Janeiro, Friday, August 12, 2016.
 

Local kids from Central Única de Favelas (CUFA) kayak Olympic Games-style in VR at the Samsung Galaxy Studio in Olympic Park. For International Youth Day, Samsung brought the kids to the sporting event and gave a tour of the Samsung Galaxy Studio in Olympic Park in Rio de Janeiro, Friday, August 12, 2016.
 

Local kids from Central Única de Favelas (CUFA) participate in Olympic Games events in VR at the Samsung Galaxy Studio in Olympic Park. For International Youth Day, Samsung brought the kids to the sporting event and gave a tour of the Samsung Galaxy Studio in Olympic Park in Rio de Janeiro, Friday, August 12, 2016.
 

Local kids from Central Única de Favelas (CUFA) had the opportunity to become a DJ for the day at the Samsung Galaxy Studio in Olympic Park. For International Youth Day, Samsung brought the kids to the sporting event and gave a tour of the Samsung Galaxy Studio in Olympic Park in Rio de Janeiro, Friday, August 12, 2016.
 

For International Youth Day, Samsung brought local kids from Central Única de Favelas (CUFA) to a Rio 2016 Olympic Games sporting event and gave a tour of the Samsung Galaxy Studio in Olympic Park in Rio de Janeiro, Friday, August 12, 2016.
 

For more information about Samsung’s involvement in the Olympic Games, please visit www.samsungmobilepress.com/Olympics/

About Samsung’s Involvement in the Olympic Games

Samsung began its Olympic Games involvement as a local sponsor of the Seoul 1988 Olympic Games. Beginning with the Nagano 1998 Olympic Winter Games, the company extended its commitment to the Olympic Movement as the Worldwide Olympic Partner in the Wireless Communications Equipment category, providing its proprietary wireless communications platform, called Wireless Olympic Works (WOW), and mobile devices. These innovative mobile phone technologies provide the Olympic Family with real-time, user location-based information service, interactive communications, and Samsung Pay. Samsung hosts various Olympic campaigns to share the excitement of the Olympic Games with people around the world and enable everyone to participate in the Games through its innovative mobile technology. Samsung’s commitment as a Worldwide Olympic Partner continues through to Rio 2016, PyeongChang 2018, and Tokyo 2020.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, opening new possibilities for people everywhere through relentless innovation and discovery. For the latest news, please visit the Samsung Newsroom at news.samsung.com.